Brand equity
Übersetzung von "brand equity" ins Russisch
brand equity
стоимость бренда
Strong brand equity can lead to customer loyalty.
Сильная стоимость бренда может привести к лояльности клиентов.
Definitionen
Brand equity refers to the value that a brand adds to a product or service, based on consumer perception, recognition, and loyalty. It encompasses the positive or negative attributes associated with a brand, which can influence purchasing decisions and overall market performance.